This is the typical way retailers look at customers; they just want to attracting more shoppers and hope they'll get great reviews on social media. “The Inventors of Modern Retail Selling”, isn’t just something we say. Bob Negen discovered his entrepreneurial spirit at the young age of 23 and opened one of the world’s first kite stores…, Susan Negen has a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience…. A natural marketer, Bob constantly created very successful promotions. It depends on how quickly they complete the quizzes, if they have to retake quizzes to pass them, or if they decide to watch some of the lessons over again. A good place to do this is at a coffeehouse, away from all other employees.After they give you reasons why it won’t or can’t work, ask if there are any other reasons they can think of. Yes. With my online retail sales training program closed captioning technology, you can train anyone, at any location, in most any language. Anyone should be able to start training immediately without a lot of explanation. Susan Negen has a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience. To learn more about WhizBang! It depends on how quickly they complete the quizzes, if they have to retake quizzes to pass them, or if they decide to watch some of the lessons over again. Ideally these would all be public, so all of your employees can see that those who have taken the training are enjoying higher sales.Those who aren’t using it or who are struggling will need a bit of counsel to understand this is not just the initiative of the day, and you’re serious about expecting results. Your initiatives shouldn’t end just because the training program … By upping your skill levels you … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Give them one aspect of selling they can all focus on that day. Incorporate virtual reality. It is not unusual to have to replace employees who do not have the will to change.Retail sales training can give anyone the skills of how to build rapport and make the sale, but it can’t give them the will to do it.And threatening that you will fire them if they don’t take the training won’t work—because, without an open heart, they’ll just want to get through it. Retail sales training should include anyone in charge of monitoring or managing your sales staff. Retail training is challenging. You need to staff for the traffic, not the schedule, and make sure those employees have every bit of training possible so they can confidently help your shoppers to buy from you. If they aren’t taking to the training, maybe they feel they are above having to train at all. Active listening skills. It’s not as easy as passing a simple test. Of course, you definitely want to give your seasonal staff sales training. and how to build rapport and trust, how to show a product and demonstrate its features and (more importantly) its benefits, how to contrast and compare products, how to overcome objections to sell value over price, and how to close each and every sale. This approach has few upsides, as you are trusting another employee to train a newbie. The only differentiator a store can offer is to craft a truly exceptional experience. You need to first learn the five shifts brands use to stop hemorrhaging retail sales to online store owners. You can keep losing business to Amazon and the other Ship-to-Self crowd… or you can get an unstoppable strategy through my on-demand training in 30 minutes or less. Emotional Intelligence. These lessons reinforce what they’ve previously learned and ask them to apply it to the real situations and real products in your store. Your employees will get automatic follow up lessons delivered to their email for as long as they are part of the Retail Sales Academy. They’ll finish the program excited about being a retail sales person and confident that they can do the job. We can be reached Monday through Friday 9 am to 5 pm Eastern. But if for any reason you decide in the first 30 days that the Retail Sales Academy isn’t for you, just let us know and you’ll get a full, 100% refund. If you’ve been training and your numbers have not lifted or your employees are not taking your online courses, you need to step back. At one time his company employed eight full time yo-yo professionals performing in schools, malls, nationally broadcast parades, professional sporting events, and other large entertainment venues. They don’t want what Subway has to offer," said Bob Phibbs, CEO of the New York-based consultancy The Retail Doctor. She maintained outstanding flow of merchandise to their “Yo-Yo Universe” kiosks during the volatile yo-yo craze. If you are a new store, you should begin retail sales training at least six weeks prior to opening, so every crew member knows exactly what it takes to create an exceptional experience. Hold a morning huddle every day to keep your associates focused on your customer, not on tasks. It’s super easy to add an employee as a Retail Sales Academy user and it’s just as easy to make them “inactive” when they are done. In-person retail sales training which can work two ways: Shadow or “buddy system” retail sales training. And there’s always an opportunity to upsell or add-on an additional product. Product knowledge training has to go further than just what’s in the box or how it works. A great trainer is easily understood, is engaging, and makes the time pass quickly. Copyright Retail Sales Academy | All Rights Reserved. A retail sales training program is behavioral training. That’s why retail sales training is so important. Retail Sales Training program, delivered at your location or in a virtual classroom, by our professional facilitators. You can build your sales any time and with anyone, as long as your shopper receives an exceptional experience.Particularly with Millennial employees who grew up on video games and instant rewards, online learning is uniquely able to deliver bite-sized moments that build up to a complete selling presentation. Big time.The good news is that when you have crafted a retail sales training strategy around an excellent customer service experience, every interaction is mapped, every encounter outlined, and metrics can be placed to analyze how well you are doing at creating an exceptional experience. The foundation of successful retail sales training is a thorough knowledge about what is being sold. That way, from the soft opening to the Grand Opening and beyond, anyone who visits your store will get the same treatment. Your team is going to love it and your customers will too. While online retail sales training has testing and certifications built in, using an outside corporate trainer still gives you the opportunity to build your own tests for comprehension.The biggest way to tell, however, is by listening to the interactions from your associates and shoppers. By entering your email you expressly consent to receive other resources to help you improve your marketing efforts. Video training speaks to them, and teaches them in a quick and easy way the soft skills they didn’t accumulate through their life experiences.Some retailers still look at their employees as disposable and now are thinking they can just open an online store and be successful. Make continuous improvement a brief, daily topic of conversation with your crew. Retail sales teams must be trained to appeal to the buyer’s sense of practicality by offering suggestions that connect to their stated needs. Plus, you’ll be able to automatically track each employee’s progress through reports that arrive in your inbox or on your phone via text. Each employee can go at the speed that’s right for them and train whenever it’s convenient. You are looking for where friction developed or trust didn’t. For an online program, you need a minimum of an hour of content.The time it would take to master that content on the salesfloor with role-playing, trial and error with shoppers, and comfort level of the learner, however, would be closer to thirty to forty hours.Training is not something to get through. A customer journey map that includes the path from your website to your front door, from the first engagement of the shopper by an associate to the close of the sale, from the delivery of the product to the follow-up and re-engagement. The downside of in-person retail sales training includes: On the plus side:Online retail sales training can be delivered anywhere in the world and at any time, allowing for a flexible training program. Transform your staff into customer-focused selling superstars! Every retailer now has an unparalleled opportunity to instantly give their staff powerful, high-impact sales training that will increase sales and ensure an amazing customer experience. Bob personally understands the critical need for sales training and developed a customer-focused selling system to train his own team of employees. want your staff to be up-to-date on all of the products you sell as well as best practices that improve sales and decrease common retail security issues like inventory theft Employees who are used to standing all day find sitting for long periods uncomfortable. Whatever method you use, however you deliver it, and whatever it costs, your goal is to raise conversions of shoppers visiting your brick and mortar store and to limit discounting. Lots to train, not enough time in front of employees, or to create enough content. What Should Retail Sales Training Involve? That training pays back every moment of every day and with every customer.Retail sales training is the only sustainable marketing program for brick and mortar retailers, because untrained employees drive down your overall sales—it takes them longer to sell something than a trained employee. Retail Sales Training Courses Upskilling your employees is the best thing your company can do to improve performance. This means that effective sales training programs can lead to less money spent on new employee training programs, not to mention uniforms, job advertisement, etc… Building Better Leadership – In-depth knowledge of the sales process helps teams understand clients, customers, and the important role of selling within the company. They can go as fast as they want to go, but with no monitoring, none of the training sticks. What are you known for? The training can be a fire hose of information that is hard to remember. "They’ve been closing stores for a long time. But actually, the training never really stops. Retail sales training programs show professionals how to deliver a better customer service experience. When not fully familiar with a product, customers expect a salesperson to help them. If you’re here, you already know that your store could ALWAYS be doing better. Serve first to be able to sell. Training to help independent retail store owners make more money and have more fun. Specialized modules will specifically meet the needs of sales managers so they know how to coach the online sales training and make it stick. A good idea is to poll them prior to their start date so you are ready to address those concerns. You need to have a hard look at yourself to discover why the training is not working.If the training is from a third party and you know it works, ask yourself if it was launched effectively. Face-to-face training, which is ultimately where you want your associates to excel—face-to-face conversations. Allow one person to sabotage your efforts. It’s about the customer and helping them get the best result, the best way you know how. Give plenty of heads-up to your team so they feel comfortable. Many employees say they hate it, but any trainer worth their pay loves it. Based on 6 Core Selling Skills, this program is always customized to customer’s individual needs. That’s because the value of role-playing isn’t the employee in front of the group trying to see what they learned, but rather it is the whole group seeing themselves and learning not to make the same mistakes. By the way, having fewer associates on your sales floor never works if you are serious about competing with online retailers. Don’t do their thinking for them; make them make the connections in their brains. As I said at the outset, retail sales training encompasses the process used to train your store associates in how to engage a stranger, how to build rapport and trust, how to show a product and demonstrate both its features and its benefits, how to contrast and compare products, how to overcome objections to sell value over price, and how to close each and every sale. Training between the hours of 9 A.M. and 5 P.M. Monday to Friday Eastern time and we’ll happily answer any questions you have. You aren’t spending additional dollars to get employees to travel to a location; you aren’t purchasing additional materials or paying overtime for travel or after-hours training. You can even set up reports to arrive automatically in your inbox (or to your phone if you prefer text messages) so you can easily check on them. Quite simply, there is nothing I need to drive to your brick and mortar store to purchase that I can’t buy online.Since most retailers make their money selling brands that are widely available, you only have two ways to compete: price and experience.The days of leveraging price and promotion are dead. Knights of the round table used to kneel as an act of servitude to their … Retail sales training is the only sustainable marketing program for brick and mortar retailers, because untrained employees drive down your overall sales—it takes them longer to sell something than a trained employee. As a 30 year veteran of the retail industry he has directed the activities of hundreds of retail locations and thousands of retail sales representatives and store managers. Be patient. Curious about what Retail Sales Academy looks like under the hood? Retail sales training is the process used to train your store associates in how to engage a stranger ... Retail sales training contains three different elements. They now share their hard-won knowledge so that other retail store owners can more quickly and easily turn their passion into profit. Christmas Selling & Sales Strategies - Perfect for small retailers wanting to maximize Christmas sales. Retail training is our specialty and it’s all we’ve done for over 35 years. In a retail setting, sales are directly correlated to the amount of … Agent for a long time a product, customers expect a salesperson to independent. After completing phase 1, your employees on how to coach the online sales training course in box. 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